Welcome, I'm Cliff.
Welcome, I'm Cliff.
Welcome, I'm Cliff.
A UX Designer crafting seamless digital experiences.
Designing intuitive interfaces that solve complex problems.
Who bridges the gap between business goals and user needs.
A UX Designer crafting seamless digital experiences.
A UX Designer crafting seamless digital experiences.
Designing intuitive interfaces that solve complex problems.
Who bridges the gap between business goals and user needs.
A UX Designer crafting seamless digital experiences.
SCROLL AND EXPLORE
SCROLL AND EXPLORE
Operation CRM Revamp
Simplifying CRM for Enhanced Better Usability
Operation CRM Revamp
Simplifying CRM for Enhanced Better Usability
Sport APP 2.0
Drive app user retention with playful micro-interactions
Sport APP 2.0
Drive app user retention with playful micro-interactions
Sport APP 2.0
Drive app user retention with playful micro-interactions
Sport APP 2.0
Drive app user retention with playful micro-interactions
SkinScope LED Diagnosis
Offers skin analysis to increase user trust
SkinScope LED Diagnosis
Offers skin analysis to increase user trust
SkinScope LED Diagnosis
Offers skin analysis to increase user trust
SkinScope LED Diagnosis
Offers skin analysis to increase user trust
About
About
About
Results-driven Senior UX/UI Designer with 8+ years of experience delivering high-impact digital products for leading Hong Kong brands and high-traffic platforms.
Results-driven Senior UX/UI Designer with 8+ years of experience delivering high-impact digital products for leading Hong Kong brands and high-traffic platforms.
Proven track record of launching a mobile product that generated over HK$1 million in monthly revenue, integrating AI tools into production workflows, and simultaneously managing multi-client programs under aggressive timelines. Experienced in complex B2B and enterprise environments, with a strong focus on information architecture, design systems, and scalable product experiences.
Proven track record of launching a mobile product that generated over HK$1 million in monthly revenue, integrating AI tools into production workflows, and simultaneously managing multi-client programs under aggressive timelines. Experienced in complex B2B and enterprise environments, with a strong focus on information architecture, design systems, and scalable product experiences.
I combine a user-first mindset with strategic thinking to create functional, conversion-focused solutions that drive measurable business growth. My approach prioritizes clarity, consistency, and impact—designing systems that work for both users and business goals.
I combine a user-first mindset with strategic thinking to create functional, conversion-focused solutions that drive measurable business growth. My approach prioritizes clarity, consistency, and impact—designing systems that work for both users and business goals.
Currently open to Senior UX/UI opportunities and selective freelance collaborations.
Currently open to Senior UX/UI opportunities and selective freelance collaborations.
E-commerce
Corporate website
Landing page
Blog
Social network
E-commerce
Corporate website
Landing page
Blog
Social network
E-commerce
Corporate website
Landing page
Blog
Social network
8+ /
years of experience
>95% /
client retention rate
10 /
satisfied clients
14 /
projects finished
Experiment
Experiment
Experiment
All answers to your queries
All answers to your queries
All answers to your queries
These focus on key aspects like design philosophy, process, teamwork, cross-platform consistency, and leveraging AI for efficiency.
These focus on key aspects like design philosophy, process, teamwork, cross-platform consistency, and leveraging AI for efficiency.
My design philosophy
How do I ensure consistency in cross-platform product experiences?
How I have shaped product strategy through UX design?
What strategies do I use to promote a team-oriented culture?
What challenges have I faced in your role, and how did you overcome them?
What advice would I give to aspiring designers?
How has AI influenced the design workflow?
My design philosophy
How do I ensure consistency in cross-platform product experiences?
How I have shaped product strategy through UX design?
What strategies do I use to promote a team-oriented culture?
What challenges have I faced in your role, and how did you overcome them?
What advice would I give to aspiring designers?
How has AI influenced the design workflow?
Available for freelance
Available for freelance
Available for freelance
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PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS
PROVEN RESULTS, STUNNING DESIGNS