for Enhanced Operator Efficiency
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playful micro-interactions
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2018 Chinese New Year Event at IFC - Beautiful: Spreading Blessings. This event celebrated the Year of the Dog and brought blessings to shoppers using the traditional blessing symbol: koi.
During the event period, over 60,000 shoppers joined the game through the iPad app and mobile app. We designed the whole game into three parts:
The Interactive Pond (a 4m x 4m tailor-made LED wall) was designed to imitate a koi pond in exact life-size. Shoppers could enjoy the view of a koi pond in an urban shopping mall. What's more, it had an interactive link with the mobile and fixed iPad apps.
iPad Wishing App: Five iPads were set up around the koi pond with a wish app developed by ArtDigital. With this app, shoppers could make a wish by selecting a wish type and “throwing” a personalized coin into the pond. In the end, the tailor-made coin would magically transform into a koi, and shoppers would receive a blessing card, which could be shared on social media to spread blessings.
Mobile Wishing App: In order to cater to a large number of shoppers, we developed a web app for this game. Shoppers could enter the game by scanning the QR code, select a wishing type from 4 categories, and a tailor-made blessing card would be sent to them after they threw a coin.
The combination of sound, breeze, and flowers made everyone feel like they were in a grand garden.
The "beautiful: spreading blessings" theme focused on the traditional Chinese symbol of the koi fish, representing "Fortune", "Love", "Career", and "Health".
With this app, shoppers can make a wish by selecting a wish type and “throwing” a personalized coin into the pond. In the end, the tailor-made coin magically transforms into a koi, and shoppers receive a blessing card, which can be shared on social media to spread blessings.
Make a wish for "Fortune", "Love", "Career", and "Health"
